What is SEO and how do you rank 1st on Google?

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What is SEO and how do you rank 1st on Google?

Many people ask this question. SEO is simply search engine optimisation. You develop a website and create content with an aim of ranking high on search engines. Search engines such as Google apply different algorithms to determine the best website pages which they will rank high. Some of the factors taken into consideration to rank a given website include the internal links, and the external links. You need to work on both on page and off page SEO services so that you can rank high on search engines.

How to rank high on search engines

There are several steps you need to take so that you can rank high on search engines. For example, you will have to invest in developing a search engine friendly website. Nowadays major search engines such as Google use mobile friendly websites as one of their factors in ranking websites. To be on safe hands when designing a website, you need to go for a responsive design which can easily open on different devices. To rank high on search engines, you need to work on both off page and on page SEO.

On page SEO

When it comes to on page SEO, you will have to work with the internal structure of your site. You can hire affordable SEO services London providers who will work on the internal structure of your website so that the site can rank high. Remember you need to create attractive content which other people will link to. There are different things which the experts can do. They can decide to work on your content structure and make it look attractive.

Off page SEO

For the case of off page SEO, the SEO company London experts will work of different aspects of search engine optimisation such as backlinks. There are different ways you can earn backlinks. Google recommends for you to earn backlinks naturally. The experts know the right tactics they can apply. When working on backlinks, you should avoid black hat tactics which can end up landing you in penalties. Some of the common methods which the experts will apply so that you can earn natural links to your site include content marketing and press release campaigns. Always insist on employing white hat tactics in your SEO campaign to avoid cases where you will be exposed to the risk of Google penalty which can lead to waste of resources in your search engine optimisation.

Content creation

For the best search engine ranking, you need to have reliable information in a given niche. The best SEO service London will employ white hat tactics which will aim at helping you have attractive content which will satisfy the need of different search engine queries. When creating content for your website, you should start with keyword research from where you can head to create attractive content around the given keywords. With the right strategies in your search engine optimization, you can easily end up ranking high in search engines. There are a lot of benefits associated with high ranking on search engines.